The company was born in the 60s of the last century from an idea of ​​Michele Di Giuseppe.
He immediately sensed that liqueurs were his future: with years of sacrifices he carried on with passion, liqueur after liqueur, the company known under the Liquori Desirè brand, known for its historic liqueurs such as Le Fragoline, Limoncello, Amaro and le Bagne for pastries.


An artisan company that today has become a modern industrial reality while maintaining the very high quality of the raw materials and strict respect for the ancient recipes.

Constantly evolving, Desirè liqueurs has acquired historic brands such as Saba Sciroppi, founded in 1944, leader in the production of natural syrups and almond milk .
La Sorgente also became the daughter of Desirè liqueurs: a historic Neapolitan company, as well as the first liqueur and syrup industry in Naples founded in 1920, famous above all for the Royal Anise, recognized as the Mickey Mouse Anise.

The acquisition of the brands was consistent with the group's strategy of creating a strong portfolio of proprietary brands, with the aim of realizing the full potential of the company on different markets, product categories and distribution channels.
Added to this is the creation of new brands such as Best of, Amaro Herbanegra, Grappa Vignaoro, Desì.


Ours is a journey that began in Naples, which has taken us throughout Italy and beyond, thanks to products capable of conquering and seducing.
Our goal is to be able to grow while maintaining the high quality of our products and our tradition, ensuring the customer the best possible taste experience.

Desiré Group aims to best complete its offer in a market segment characterized by high growth potential, especially in the eating out market.

Today the group boasts a capillary distribution network in central-southern Italy.
Its products are present in all sales channels, from large-scale supermarkets to HO.RE.CA.

DMG SRL P.IVA 03899510618